Cloud character concepts

This was a fun project where we needed to pitch to the client the concept of a cloud of confusion that swarms people as they navigate there daily banking task. The Art director wanted an early 90's cartoon style so I did my best to mimic that look.
Happy to say the client liked this concept and off it went to Nathan Love animation studio who created the final commercial spots which looked awesome by the way. I can link to there work below.
https://nathanlove.com/project/banner-bank